Strategic Partnership Proposal
Honoring Legacy. Building the Future.
A proposal from Paddle Agency to modernize, elevate, and drive new revenue for the Walter Camp Football Foundation.
The Vision
A clear path forward with shared upside
Our goal is to help bring an influx of revenue that allows the Foundation to grow into a true household name nationwide while expanding the reach and impact of its mission.
Honor the Legacy
Walter Camp is a historic property in the college football landscape. We believe deeply in its legacy and its potential to become a true household name nationwide.
Drive Revenue
Through targeted corporate partnerships and modernized sponsorship strategy, we aim to create sustainable revenue streams that fuel the Foundation's mission.
Expand the Reach
Modernize the Foundation's digital presence and presentation to attract national attention and position Walter Camp for long-term growth.
Engagement Structure
What Paddle Agency delivers
Commission
25%
on sponsorship sales
Strategic Investment
$20,000
A one-time strategic investment of $20,000 (four monthly payments of $5,000)
Full Website Rebuild
$20,000+ valueRebuild the Foundation's website from the ground up, modernizing both front-end user experience and back-end functionality.
Sponsorship Materials
IncludedRefresh and elevate all sponsorship decks and materials to better reflect the prestige and legacy of Walter Camp.
On-Site Strategy Sessions
IncludedTravel to New Haven to meet in person, collaborate with leadership, and map out a clear sponsorship strategy.
Travel & Sponsor Visits
IncludedCover all travel expenses and costs incurred in sponsor visits through the agency.
Target Partners
High-priority sponsorship targets
Companies aligned with the Walter Camp brand and audience profile. Preliminary conversations have already begun with select partners.
Roadmap
From proposal to national brand
Foundation & Strategy
- Execute engagement agreement
- Travel to New Haven for strategy session
- Audit existing brand assets and sponsorship materials
Rebuild & Refresh
- Rebuild website from the ground up
- Create elevated sponsorship decks
- Develop a compelling brand narrative
Outreach & Growth
- Begin targeted corporate outreach
- Leverage existing preliminary conversations
- Build long-term partnership pipelines
Scale & Sustain
- Reach $300K revenue benchmark
- Hire full-time coordinator in New Haven
- Establish Walter Camp as a national brand
Your Partners
Proven leadership, aligned incentives
Johnathan Fisher
Paddle Agency
Deeply invested in the Walter Camp legacy and its potential to become a national household name. Leads strategic direction and sponsor relationship development.
Ralph Ockenfels
Business Partner
35 years of NFL sponsorship sales experience with deep expertise in growing NFL foundation revenue. Brings unmatched relationships and industry credibility.
Our Commitment
Paddle Agency will never seek equity or ownership involvement in the organization. Our role is purely as a strategic partner committed to driving measurable results. Once $300,000 in sponsorship revenue has been achieved, we recommend earmarking $50,000 toward hiring a full-time coordinator in New Haven to relieve volunteer board members of day-to-day operations and ensure consistent sponsor servicing.
Next Steps
Ready to build the future of Walter Camp together?
I am highly confident that within one year, we can strengthen revenue, modernize presentation, and build long-term corporate partnerships that honor the Foundation's legacy while positioning it for the future.
Johnathan Fisher & Ralph Ockenfels, Paddle Agency